Associate – Website, SEO & Social Media Growth

About the Academy

APCA Chandigarh is an upcoming pastry and culinary arts academy in Chandigarh that will offer professional diplomas, certificate courses, short-term baking programmes, patisserie, culinary arts and hobby classes. The academy targets students, homemakers, working professionals, career changers, entrepreneurs, and parents across Chandigarh, Mohali, Panchkula, and the Tricity.

Reports to

Founder / Marketing Head

Role summary

The Website, SEO & Social Media Growth Associate will own the academy’s owned and earned digital presence. This person will create and maintain webpages, landing pages, SEO visibility, Google Business Profile, social media handles, Meta pages, organic awareness, and marketing content. The goal is to build brand authority, drive organic traffic, and support admission campaigns with strong content and conversion-ready pages.

Key responsibilities

1. Website & Landing Page Creation

• Build and maintain the academy website using WordPress, Webflow, Wix, or similar CMS.
• Create course pages, faculty pages, gallery, testimonials, blog, contact pages, and admission forms.
• Design campaign landing pages for Google Ads and Meta Ads with the Performance Associate.
• Ensure mobile responsiveness, page speed, security, backups, and plugin updates.
• Apply basic HTML/CSS where needed and coordinate with developers if required.
• Improve website conversion rate through UX, CTAs, forms, and thank-you pages.

2. SEO Expert Responsibilities

• Conduct keyword research for pastry, baking, culinary, patisserie, and hospitality courses in Chandigarh and Tricity.
• Perform on-page SEO: title tags, meta descriptions, headings, schema, internal linking, image alt text, and content optimisation.
• Handle technical SEO: sitemap, robots.txt, crawl errors, indexing, site speed, and mobile usability.
• Manage local SEO: Google Business Profile, reviews, local citations, maps, and location-based keywords.
• Build off-page SEO through backlinks, guest posts, partnerships, and directory listings.
• Create content briefs and publish SEO blogs, guides, and course-related articles.
• Track rankings, organic traffic, impressions, clicks, and conversions.

3. Social Media & Meta Page Management

• Manage all social media handles: Instagram, Facebook, YouTube, LinkedIn, and relevant platforms.
• Create and follow a monthly content calendar.
• Post reels, stories, static posts, carousels, captions, hashtags, and community updates.
• Set up and optimise Meta pages, Business Suite, reviews, events, and inbox responses.
• Run organic awareness campaigns: student stories, behind-the-scenes, faculty features, campus tours, workshops, and success stories.
• Engage with followers, reply to comments/DMs, and build community.

4. Content & Brand Awareness

• Write website copy, blogs, email newsletters, social copy, and admission campaign content.
• Coordinate with designers, photographers, videographers, and faculty for content shoots.
• Maintain brand tone, visual consistency, and messaging guidelines.
• Promote open houses, workshops, webinars, and admission events organically.

5. Analytics & Reporting

• Monitor GA4, Google Search Console, social insights, and SEO tools.
• Prepare monthly reports on website traffic, keyword rankings, GBP actions, social growth, engagement, and organic leads.
• Share insights with the Performance Associate for paid campaign optimisation.

KPIs & success metrics

• Organic website traffic and keyword rankings
• Google Business Profile calls, direction requests, and reviews
• Website conversion rate and page speed
• Social media follower growth, reach, engagement, and reel views
• Organic leads and admission enquiries
• Content calendar adherence and SEO blog performance

Required skills & experience

• 2–4 years of experience in website management, SEO, social media, and content.
• Strong knowledge of WordPress/Webflow/Wix, Elementor, basic HTML/CSS.
• Hands-on experience with SEO tools: Ahrefs, SEMrush, Ubersuggest, Screaming Frog, Google Search Console.
• Experience with Canva, CapCut, Meta Business Suite, and social scheduling tools.
• Ability to write clear, engaging content for education/admissions.
• English, Hindi, and Punjabi communication preferred.

Tools

WordPress/Webflow/Wix · Elementor · HTML/CSS basics · GA4 · Google Search Console · Google Business Profile · Ahrefs/SEMrush/Ubersuggest · Screaming Frog · Canva · CapCut · Meta Business Suite · Buffer/Hootsuite/Later · Mailchimp/Brevo · Google Sheets

Shared responsibilities

• Attend marketing meetings.
• Align on monthly admission campaign calendar.
• Maintain UTM tracking discipline across all campaigns.
• Coordinate on landing page feedback and conversion optimisation.
• Share lead quality feedback with admissions counsellors.
• Support open houses, workshops, webinars, and campus events.
• Protect brand guidelines, tone, and visual identity.
• Prepare a combined monthly marketing report for the Founder/Marketing Head.

How to apply

Use the form below, or email your CV and work samples (or links to campaigns, sites or social accounts you’ve managed) to careers@apcachandigarh.com with the subject “Application — Associate – Website, SEO & Social Media Growth”.