Associate – Performance Marketing & Admissions Lead Generation

About the Academy

APCA Chandigarh is an upcoming pastry and culinary arts academy in Chandigarh that will offer professional diplomas, certificate courses, short-term baking programmes, patisserie, culinary arts and hobby classes. The academy targets students, homemakers, working professionals, career changers, entrepreneurs, and parents across Chandigarh, Mohali, Panchkula, and the wider Tricity region.

Reports to

Founder / Marketing Head

Role summary

The Performance Marketing & Admissions Lead Generation Associate will own all paid acquisition and conversion efforts. This person will plan, execute, optimise, and report on Google Ads, Meta Ads, performance campaigns, admission campaigns, lead nurturing, and admission lead generation. The goal is simple: generate high-quality admission enquiries at the lowest possible cost and help convert them into enrolled students.

Key responsibilities

1. Paid Performance Marketing

• Plan, launch, and manage Google Ads campaigns: Search, Display, YouTube, Performance Max, Local, and Remarketing.
• Plan, launch, and manage Meta Ads across Facebook and Instagram: feed, stories, reels, lead forms, Messenger, and WhatsApp campaigns.
• Run awareness, consideration, and conversion campaigns for course admissions.
• Conduct keyword research, audience research, competitor analysis, and negative keyword management.
• Write and test ad copy, creatives, headlines, CTAs, and audience segments.
• Manage daily budgets, bidding strategies, campaign pacing, and spend efficiency.

2. Admission Campaigns & Lead Generation

• Build end-to-end admission funnels from ad click to enquiry to counselling.
• Create campaigns for open houses, webinars, masterclasses, scholarship offers, early-bird admissions, referrals, and seasonal intakes.
• Set up lead capture forms, WhatsApp click-to-chat, call tracking, UTM parameters, and CRM integrations.
• Design and manage lead nurturing flows via WhatsApp, email, SMS, and retargeting.
• Score, route, and hand over leads to admissions counsellors with clear follow-up SLAs.
• Track lead quality and work with admissions to improve conversion rates.

3. Tracking, Analytics & Optimisation

• Set up and maintain Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion API, and Google Ads conversion tracking.
• Monitor CPL, CPQL, CPA, ROAS, CTR, conversion rate, lead-to-admission ratio, and campaign ROI.
• Run A/B tests on ads, landing pages, audiences, offers, and CTAs.
• Prepare daily, weekly, and monthly performance dashboards.

4. Collaboration

• Work with the Website, SEO & Social Associate to create high-converting landing pages.
• Coordinate with designers, photographers, videographers, and faculty for ad creatives.
• Share paid keyword and audience insights with the SEO/Social Associate.
• Align campaign messaging with the academy’s brand tone and admission calendar.

KPIs & success metrics

• Qualified leads per month
• Cost per lead (CPL) and cost per qualified lead (CPQL)
• Cost per admission
• Lead-to-admission conversion rate
• Return on ad spend (ROAS) / ROMI
• Google Ads and Meta Ads conversion rates
• Lead response time and follow-up compliance

Required skills & experience

• 2–4 years of hands-on performance marketing experience.
• Strong command of Google Ads, Meta Ads Manager, GA4, GTM, Pixel/CAPI, and CRM tools.
• Experience in education, edtech, coaching, institute, or admissions marketing preferred.
• Excellent analytical, copywriting, and optimisation skills.
• Ability to work independently and meet admission targets.
• English, Hindi, and Punjabi communication preferred.

Tools

Google Ads · Meta Ads Manager · Meta Business Suite · GA4 · GTM · Google Search Console · Looker Studio · Zoho/HubSpot/LeadSquared · WhatsApp Business API · Mailchimp/Brevo · Canva · Excel/Google Sheets

Shared responsibilities

• Attend marketing meetings.
• Align on monthly admission campaign calendar.
• Maintain UTM tracking discipline across all campaigns.
• Coordinate on landing page feedback and conversion optimisation.
• Share lead quality feedback with admissions counsellors.
• Support open houses, workshops, webinars, and campus events.
• Protect brand guidelines, tone, and visual identity.
• Prepare a combined monthly marketing report for the Founder/Marketing Head.

How to apply

Use the form below, or email your CV and work samples (or links to campaigns, sites or social accounts you’ve managed) to careers@apcachandigarh.com with the subject “Application — Associate – Performance Marketing & Admissions Lead Generation”.